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From strategy formulation to change implementation, management
decides what will be done, how it will be done, who will
do it, and what the ultimate outcome should be. Unfortunately,
this is not a precise, predictable process. Every day,
organizations fail because they selected the wrong people,
the wrong market, the wrong equipment, the wrong product
or service, or the wrong process. The process of choosing
one strategic or operational alternative over another
may be the difference between success and failure.
Although we can not achieve certainty in this decision-making
process, we can reduce the degree of uncertainty by
developing and following a consistent framework for
analyzing the organizational process to maximize our
chance of making the best decisions.
This book uses a time-tested, step-by-step, practical
framework for identifying and assessing organizational
issues and for choosing optimum solutions. It is written
in an easy, readable style, and uses real world case
studies from the authors own consulting experiences
to explain the assessment and intervention process.
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