Increase your competitive advantage by taking a proactive approach to ethics—this book provides a roadmap for corporate leaders that shows you how.

The book will inspire your organization to elevate the level of its relationships with stakeholders and key constituents. It provides a powerful wake-up call that can result in higher revenues and more enduring relationships with customers, employees and stakeholders.

Ethical Leadership is full of steps and strategies to help organizations take a hard look at the way they do business, decide what changes are required and transform principles into action.

You’ll learn how to:

• Respond to new ethical issues as moral and business opportunities
• Develop a vision of how ethics can create new growth
• Connect ethics and strategy in every part of your business
• Articulate core values as guideposts for ethical decision-making
• Relate constructively with employees
• Address ethical principles related to product development, manufacturing and marketing
• Deal with communities in a socially responsible way
• Transform ethical principles into action

Ethical Leadership includes an ethics assessment and goal-setting tool and a list of recent and noteworthy writings on ethical leadership.